Korea’s media and entertainment industry is rapidly expanding its influence on the global stage. From K-pop and K-dramas to variety shows and films, Korean content continues to captivate audiences around the world. As the industry evolves, it is not only exporting culture, but also reshaping the global entertainment landscape itself.
Known for his vibrant energy, quick wit, and ability to light up any stage, Boom (Lee Min-ho) is one of Korea’s most beloved television personalities. With a career spanning over two decades as a singer, MC, radio DJ, and entertainer, Boom has become a household name through his appearances on countless variety shows and live events. Behind the laughter and dynamic performances is a seasoned professional with a deep understanding of people, culture, and the ever-evolving world of Korean entertainment. In this interview, Boom shares his insights on the global reach of Korean content, the lessons he’s learned from working with people of all kinds, and the cultural experiences that have shaped his worldview.
This is a photo of entertainer, Boom (Minho Lee).
(Photo credit: JG STAR)
You’ve worked with people from many different backgrounds and personalities throughout your broadcasting career. What are some lessons you’ve learned or perspectives that have changed as a result of those experiences?
Boom: Absolutely. When we are broadcasting, we really do meet all kinds of people. There were times when I thought, “Oh, this person is really quiet, will they be okay on camera?” And other times, someone had such a big personality that it took some balancing to make the show flow smoothly. But what I’ve learned over the years is that everyone has something special about them, something that shines. And depending on how I help bring that out on the show, the whole vibe can change completely. That’s why I try not to judge people at first glance anymore. Not just as Boom the entertainer, but as Minho Lee the person, I feel like I’ve grown a lot in how I see and connect with others. Moving forward, I hope I can continue to meet people without bias, recognize their unique light, and help them shine even brighter through what I do.
You’ve had the chance to meet people from diverse cultures and travel to many countries for overseas schedules. Were there any moments of culture shock or particularly memorable cross-cultural experiences that stood out to you?
Boom: Oh, there are so many! One that really sticks with me is from a trip to Sri Lanka. I was there for a shoot, and during meals, people barely spoke at all. At first, I honestly thought, “Do they not want to eat with me?” I almost took it personally. But later I learned that staying quiet during meals is actually part of their culture, it’s a way of showing respect. That really surprised me, especially because I’m such a chatterbox when I eat! Another memorable moment was during a stage rehearsal in Thailand. Before we started, all the staff gathered to meditate together. At first, I was like, “Wait, what’s going on?” But I soon realized it was their way of honoring the performance as something meaningful. I ended up joining in too. Experiences like those really taught me cultural humility. They reminded me that every culture has its own beauty, and sometimes, the best thing we can do is pause, observe, and respect it.
As someone working directly within the Korean media and broadcasting industry, how do you view the global impact of Korean content today?
Boom: I really believe that Korean content is making a major impact on the global stage. “K” has almost become a brand of its own, starting with K-pop, and now expanding into K-dramas, K-films, K-food, and K-beauty. But I think our next challenge is to take this from just “K” to truly “World.” Rather than limiting ourselves to the label of “K,” we need to create content with a global mindset from the beginning and compete confidently in the international market. Korean content is already the heart of Asia. And now, it’s time to step fully into the global spotlight. The door is wide open. Let’s go!
Boom’s journey through broadcasting, travel, and cultural exchange reveals a deep respect for people and the stories they carry. His reflections remind us that entertainment is not just about energy and laughter, but about connection, understanding, and growth. As Korean content continues to expand globally, voices like Boom’s show us that true impact begins with empathy and a willingness to see the light in everyone.
Humans of Korea 